As one wag put it, "the Internet is turning into a giant Ponzi scheme". His perspective was that we get hooked into someone else's success and think that by purchasing their ebook, that we will also be purchasing their success.
I got involved with one of the very well known blogger/writers out there and found that behind the "mask of the guru" was a person that was really just out to suck as much cash out of your pocket as possible while giving you a big smile and encouraging you on "your journey to success". The reality is that your money is keeping them on their "journey to success".
While many of the people marketing self-help are sincere, the creeping majority seem to feel a need to tell you about the "A-list" bloggers that they know and to assure you that their next $97 ebook "is really important and relevant to anyone wanting change in their life".