I own a Kindle one. This is immaterial but I spent thousands a year on Amazon. Yet Amazon has no concept of rewarding customer loyalty.
For Kindle one owners, there was no offer to buy a Kindle two at a reduced price.
For Kindle one and two owners there are no incentives or discounts to buy the Kindle DX.
I don't know what Amazon's thinking is unless they figure they are the only game in town and that once you have bought any Kindle you are commited. Well if Congress passes the internet tax, which is one incentive to purchase from Amazon, customer loyalty might change.
I have a year and a half old Kindle one that is rapidly failing. It has a vertical line up the center of the screen and often cannot move to the next page in a book. Yet the only offer one can get from Amazon regarding this type of issue is to sell me a refurbished Kindle one for $180!I'll stick with my failing Kindle one until it dies. At the moment though, there is no reason to consider an "upgrade" to either the Kindle two or the DX.
I think Amazon needs more customer awareness no matter how much one spends annually at Amazon.